Paypal
Bespoke Exhibition Stand Builder
In the winter of 2019, PayPal approached Regis with an exciting project to step further into a high growth vertical. With the brand needing no introduction and the product already clearly defined to the correct audience, it was a true design brief of culture to engage attendees in an environment that was welcoming.
With this objective clearly in mind, we set about illustrating how a cafe can be a great place that feels relaxing amongst the bright lights and loud noises of the event. Creating a warming environment allowed for great conversations as delegates felt comfortable and relaxed around discussing their current solutions.
With the topics of conversation involving revenue, processing volume and other sensitive subjects, it was pivotal to provide a private area in which these could be discussed. The meeting room to be designed, needed to be more than just a square space with a table and chairs. The meeting room needed to be a comfortable yet quiet space for clear focused discussion to take place.
To accomplish this, we used extra thick pile premium carpet and fabric walls for heightened sound absorption. Adding to this, we brought the lights down low over a large oak meeting table addressed with soft leather seating.
The finishing touches of a discrete screen with multiple connectivity choices, a google speaker for any curveball questions and high quality branded snacks such as marshmallows and cake pops added to this professional and practical space.
With the allure of coffee and a place for reprieve, the PayPal booth was a resounding success with its continuous flow of inquires and meetings. So much so that the plan is already underway for Paypal to return to ICE 2022 in London’s Excel venue.
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